JMBI (Journal of Marketing and Business Intelligence) this journal publishes original research by academic, business, and government contributors on strategies, governance, tools, applications, techniques, and technologies for BI. JMBI encourages contributions using methodologies such as Case Studies, Action Research, Design Science Research, Grounded-Theory, or Delphi. Systematic literature reviews are also welcomed. High-quality submissions are encouraged using qualitative, quantitative, or mixed research methodologies and methods.