In this volume, JMBI (Journal of Marketing and Business Intelligence) features contributions from authors representing various countries, including Indonesia, Malaysia, and Ireland.

DOI: https://doi.org/10.56327/jmbi.v4i1

Published: 2026-05-24

Articles

ANALYSIS OF THE FACTORS OF CONVENIENCE, PRICE, AND QUALITY OF SHOPEE APPLICATION ACCEPTANCE SERVICES FOR STUDENTS OF THE BAKTI NUSANTARA INSTITUTE USING THE TAM MODEL

Fauzi Fauzi, Miswan Gumanti, Muhamad Muslihudin
Hal. 1-9
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UNVEILING OF GENERATION Z’S INTENTION TO ADOPT E-MONEY AMID PAYMENT DIGITALIZATION: EVIDENCE FROM HIGHER EDUCATION STUDENTS

Satria Abadi, Mohd Hishamuddin bin Abdul Rahman, Febriansyah Febriansyah, Febby Angelia
Hal. 10-21
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ENHANCING SME DIGITAL MARKETING THROUGH A WEB-BASED E-COMMERCE SYSTEM WITH AUTOMATED WHATSAPP ORDERING

Nungsiyati Nungsiyati, Hafid Hafid, Vina Putri Agustiyani
Hal. 22-41
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A LIGHTWEIGHT AI-BASED FRAMEWORK FOR MSME NETWORK PERFORMANCE OPTIMIZATION

Rahman Md Maksudur, Muhamad Hariz Bin Muhamad Adnan
Hal. 42-52
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BUSINESS INTELLIGENCE IMPLEMENTATION FOR CULINARY MSMES: A CASE STUDY OF DIGITAL BUSINESS TRANSFORMATION IN PRINGSEWU CITY

Sri Hartati, Ario Rinaldi, Rina Wati, Meinhaj Hussain
Hal. 53-63
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SHAPING BUSINESS ETHICS IN THE DIGITAL ERA OF BANKING COMPANIES: DOES GOOD CORPORATE GOVERNANCE MATTER?

Citrawati Jatiningrum, Aza Azlina Md Kassim, Indah Lia Puspita, Hardini Ariningrum
Hal. 64-76
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DEVELOPING A DIGITAL GOVERNANCE AND BUSINESS INTELLIGENCE FRAMEWORK FOR MODERN ISLAMIC EDUCATIONAL MANAGEMENT IN HIGHER EDUCATION

Desmawati Desmawati, Evi Gusliana, Muhammad Akmansyah, Zulhanan Zulhanan, Fachrul Ghazi
Hal. 77-88
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