In this volume, JMBI (Journal of Marketing and Business Intelligence) features contributions from authors representing various countries, including Indonesia and Malaysia.

DOI: https://doi.org/10.56327/jmbi.v3i2

Published: 2025-11-30

Articles

DEVELOPMENT OF A MOBILE WEB-BASED STOCK INFORMATION SYSTEM INTEGRATED WITH MARKETING STRATEGIES TO INCREASE SALES EFFECTIVENESS AT OPTIK HUSADA

Elisabet Yunaeti Anggraeni, Hesti Liana, M.Rayhan Juan Carlos
Hal. 37-45
36 Views
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Open Access

IMPLEMENTATION OF MOBILE COMMERCE OF PROCESSED SOYBEAN PRODUCTS TO INCREASE MSME MARKETING IN DADAPAN VILLAGE

Latifa Mutiara Zahra, Muhamad Muslihudin, Suyudi Suyudi
Hal. 46-58
22 Views
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Open Access

STRATEGI PENINGKATAN GREEN CUSTOMER LOYALTY UNTUK PRODUK AIR MINERAL KEMASAN RAMAH LINGKUNGAN DI PULAU JAWA

Khilyatin Ikhsani, Miswan Gumanti, Fauzi
Hal. 59-71
29 Views
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Open Access

DEVELOPMENT AND EVALUATION OF A WEB-BASED SALES AND MARKETING INFORMATION SYSTEM TO IMPROVE TRANSACTION AND PROMOTION EFFICIENCY: A CASE STUDY OF SALSA BAKERY

Mita Yuliana, Rita Irviani
Hal. 72-88
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Open Access

DEVELOPMENT OF A MOBILE WEB-BASED INVENTORY MANAGEMENT INFORMATION SYSTEM AT GUNUNG TERANG SPARE PARTS STORE

Muhammad Maulana, Yansahrita Yansahrita
Hal. 89-101
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Open Access