The mission of the JMBI (Journal of Marketing and Business Intelligence) is to advance research in the field of Business Intelligence (BI), providing a global forum for discussing diverse aspects and issues that affect the field, as presented above. JMBI is a peer-reviewed publication dedicated to exchanging the latest ideas and research on all aspects of managing and using BI in organizations. JMBI intends to potentiate the discussion on the role, scope, and impact of BI on the decision-making process. It also aims to provide a mechanism for sharing research with a global audience. JMBI takes a multidisciplinary approach to the examination of the BI field. Journal that publishes Focus & Scope research articles, which include Strategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital markets.

DOI: https://doi.org/10.56327/jmbi.v2i2

Published: 2024-11-30

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