JMBI (Journal of Marketing and Business Intelligence) is an international peer-reviewed journal focusing on Business Intelligence research and its role in organizational decision-making. The journal promotes multidisciplinary studies covering BI strategies, governance, technologies, analytics, and knowledge management. JMBI welcomes qualitative, quantitative, and mixed-method research, including case studies, action research, design science, grounded theory, Delphi, and systematic literature reviews. It aims to provide a global platform for academics, practitioners, and industry experts to discuss innovations and evidence-based practices in Business Intelligence.