PENGARUHAN STRATEGI PENGELOLAAN DAN INOVASI LAYANAN TERHADAP TINGKAT KUNJUNGAN SISWA DI PERPUSTAKAAN SMPN 1 NEGARA BATIN

Abstract

This study aims to analyze the effect of library management strategies and service innovation on students’ visitation levels at the SMPN 1 Negara Batin Library. The study employed a quantitative approach using a survey method. The population consisted of all students of SMPN 1 Negara Batin, while the sample was selected through proportional random sampling. Data were collected using a closed-ended questionnaire with a Likert scale and analyzed using multiple linear regression, including partial (t-test) and simultaneous (F-test) analyses. The results indicate that library management strategies have a positive and significant effect on students’ visitation levels. Service innovation also has a positive and significant effect. Simultaneously, both variables significantly influence students’ visitation levels. These findings highlight the importance of effective library management and continuous service innovation in increasing students’ library visits.